"The current lockdown situation has seen a boom in products that can easily be posted or delivered to homes. Create a culture based brand that relies on a subscription / postal service."
Chai is a subscription based brand that creates a selection of aromatic chais, delivered straight to your door, allowing you to experience the bold tastes of India from the comfort of your own home.
![](https://cdn.myportfolio.com/977285df-9e70-4fb4-af7a-8ba06d060b25/5549c717-3cc5-4ea4-93b6-0e57f8bca837_rw_3840.jpg?h=43c768921c7063c996e4b807e51948e0)
![Packaging](https://cdn.myportfolio.com/977285df-9e70-4fb4-af7a-8ba06d060b25/cbf22bdc-949a-4741-895d-5e500b4cb0da_rw_1920.jpg?h=2f85c4b853e7db8ee4b5ea0c0896d735)
Packaging
![Mailer box](https://cdn.myportfolio.com/977285df-9e70-4fb4-af7a-8ba06d060b25/1e05830d-1e8f-4196-adfe-b9273c0b192c_rw_3840.jpg?h=b2b1c6d454ba2c9b80b3da3cec6df8fa)
Mailer box
![](https://cdn.myportfolio.com/977285df-9e70-4fb4-af7a-8ba06d060b25/ada9ddb6-9e36-436e-97c9-4c56f0b6be94_rw_3840.jpg?h=652d610d1f8e70093700e06470cc5eaf)
![](https://cdn.myportfolio.com/977285df-9e70-4fb4-af7a-8ba06d060b25/cce8f4bd-91ab-41d0-a3d5-a930c3a55e58_rw_3840.jpg?h=92c58361ac510f5e6bd784d81cbd9581)